Email Marketing Coordinator

The Email Marketing Coordinator will have a record of implementing and managing successful email programs. Our team has aggressive goals and we need someone who can hit the ground running with hand-on experience executing email campaigns and leveraging marketing automation tools to deliver successful lead generation outcomes across a portfolio of brands/accounts.

Division
Haymarket Business Media
Department/Brand
SC Magazine
Office Location
New York
Office Address
275 7th Avenue-10th Fl New York, NY 10001
Job Category
Marketing & Comms , Other
Full Time / Part Time
Full-time
Permanent / Fixed Term Contract
Permanent
Job Reference
10268

Haymarket Media, Inc. is seeking a proactive and enthusiastic individual who can use a combination of technological, operational, and marketing skills to support the promotion of online events. This position is based in our New York, NY office.

 

Job Overview:
The Email Marketing Coordinator will have a record of implementing and managing successful email programs. Our team has aggressive goals and we need someone who can hit the ground running with hand-on experience executing email campaigns and leveraging marketing automation tools to deliver successful lead generation outcomes across a portfolio of brands/accounts.

Responsibilities include, but are not limited to:

  • Design and build email templates and landing pages that will display properly on all platforms
  • Review and edit email copy to create fresh content throughout promotional period and optimize response rates
  • Implement email testing to strive for continuous improvement in performance
  • Coordinate audience availability and optimize targeting to prevent data fatigue
  • Monitor registration numbers throughout even promotion period and adjust activities as needed to ensure goals are met
  • Coordinate with internal departments on online promotion (i.e. banner ads, social media posts)
  • Review, prepare, and deliver all even registration lead reports
  • Develop and deliver all event registration lead reports
  • Develop and deliver regular reporting on audience and email performance
  • Research best practices and stay up-to-date on email marketing and related topics


Qualifications:

  • 2-4 years’ experience in an email-related role
  • Strong working knowledge of marketing automation
  • Experience in HTML, HTML 5, and CSS
  • Exposure/experience with photo editing software (i.e. Photoshop, Illustrator)
  • Ability to learn new software platforms quickly
  • Experience in lead filtering, scoring, and nurturing
  • Attention to detail, strong organization skills, and project management experience

 

About Haymarket:

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

 

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.