Sales Director

This is a new position integral to the growth plans for the brand and you are expected to work closely with senior brand and internal HBM personnel in pursuit of annual objectives and in defining the future strategy of the brand.

Division
Haymarket Business Media
Department/Brand
PR Week
Office Location
Twickenham - Bridge House
Office Address
Twickenham Bridge House 69 London Road Twickenham TW1 3SP
Job Category
Sales & Commercial
Full Time / Part Time
Full-time
Ref No
10106

Job Description

Since its launch over 30 years ago PRWeek (PRW) has firmly positioned itself as the leading brand serving the UK PR/communications industry. Its ambition is to be the information and insight medium of choice for key decision makers in this industry, providing content and interaction opportunities that are distinct and valued more highly than competitors.

Reporting to the business director PRW you will be integral to growing and maximising the profit of PRW through generating commercial revenues across digital, print and live events platforms. Commercial revenues currently comprise paper-based and digital advertising, sponsorship and promotional revenues plus events sponsorship.

You will be responsible for managing a team of one sales resource initially and the intention is that this team will expand rapidly in line with growing revenues. The role requires you to lead from the front, spending >70% of your time generating revenue from phone and face-to-face client interactions.
 
This is a new position integral to the growth plans for the brand and you are expected to work closely with senior brand and internal HBM personnel in pursuit of annual objectives and in defining the future strategy of the brand.

Core to this role is the need to achieve and exceed quarterly and annual budgeted commercial revenues that fall under the remit of this position

Responsibilities:
Through this role you will be expected to:

  • manage a group of key accounts and to profitably increase the revenues obtained from these.
  • have a personal new client attraction and revenue target
  • spearhead the development of new high value “solutions-based” activity and generate significant new primarily, digital revenues from this approach.
  • set (in conjunction with the Business Director) and adhere to key yield, forward booked revenues and performance standards
  • analyse and prioritise the focus of sales effort and establish and adapt client territories in line with client and market developments
  • establish clear performance management standards for your direct report. These to be used to review the focus of effort, productivity and performance.
  • adhere to company policies and process regarding obtaining, recording and processing bookings
  • use Salesforce as a key business tool in forecasting and projecting revenues and to record all meaningful client interactions through this.
  • provide accurate and timely forecasts and revenue projections in line with company and the business director’s requirements
  • monitor and review indirect and direct competitor activity and to formally record their performances and make and implement recommendations based on these

This position would suit an ambitious and talented sales leader with a track record of growing revenues across digital, print and events platforms; excellent key client relationship management skills, plus demonstrable success in leading and managing commercial teams. 

Haymarket is an equal opportunities employer and welcomes applications from all areas of the community.

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