An opportunity for an experienced Marketing professional to join the Professional Associations event team supporting the commercial team across all our association conferences and exhibitions. Responsible for developing and executing marketing plans to generate leads and achieve revenue targets.
The Senior Marketing Manager will work as part of the new Professional Associations event team supporting the commercial team by providing exhibition and sponsorship marketing in order to generate leads and achieve revenue targets. The Senior Marketing Manager will be responsible for helping with the development and implementation of the SpEx marketing plans and ensure these are delivered on time and within budget. This is an exciting opportunity for an experienced marketing professional looking for the next challenge.
Work with the Head of Marketing to develop exhibition and sponsorship marketing plans to support the commercial team
Ensure all marketing activity is executed on time and within budget as per the marketing plan
Schedule and deliver email campaigns including copywriting and data selection
Responsible for planning and executing social media campaigns, in line with marketing plans for all events, including paid for advertising
Produce all marketing collateral required by the commercial team before and onsite at the events
Report on performance of email and social media campaigns and provide insights / results to the rest of the team.
Work with data team to improve quantity, quality and usage of current data
Responsible for maintaining the relevant pages of the event websites and work with web team to improve current sites
Liaise with designers / suppliers
Use analytics and other insight tools to monitor and improve performance of campaigns
Produce and update accurate reporting on all marketing activity and KPIs
Work closely with other parts of the business including the customer services and our client content agency Network.
Monitor competitor activity and relevant industry news
Be aware of trends within the wider marketing environment to reduce costs, identify opportunities and improve practices
Gain an understanding of the broader objectives and strategies of the department and how they may contribute to them
Carrying out additional tasks as requested to support the growth of events with HBM, which may not be specified in your job description